Wash, rinse and soak rice for at least 1 hour. Then grind to a sooji (semolina) or rawa like consistency.
Mix rice with ¼cup milk and set aside.
Bring the remaining milk and sugar to a boil whisking occasionally.
Add the rice mixture to the boiling milk; cook on medium flame stirring frequently to avoid scorching until rice is cooked through, about 10 minutes.
Add condensed milk (if using) and ground cardamom, mix well and cook for another 2 minutes. Turn off the heat and add rose syrup (if using).
Pour into serving bowls and chill completely, for at least 2-3 hours before serving.
** Reduce the amount of sugar used if adding Rose syrup.